Le Var, simple pleasures and rare indulgence

Here, luxury takes on a unique dimension, subtly rooted in authenticity, far from any ostentation. It is an invitation to live fully in the present moment through carefully chosen experiences, where every instant is imbued with a precious simplicity and a refined sense of comfort.

Far from flashy standards, the Var cultivates a vision of luxury that puts the senses first — harmony, sensory experience and the lasting mark left on one's memories. It is a luxury that speaks to those who know how to listen, smell, taste, and who seek to reconnect with what truly matters, even if just for a weekend.

5-star hotels and refined stays

With 32 five-star hotels, the Var offers a remarkable variety of exceptional venues where high-end hospitality expresses itself with subtlety. Here, luxury is experienced in buildings of Provençal charm, in residences inspired by the spirit of the artists who celebrated its light, or in contemporary establishments open to breathtaking panoramas.

From Bandol and Sanary-sur-Mer to Saint-Raphaël, via Hyères-les-Palmiers, La Croix-Valmer and of course the Gulf of Saint-Tropez, five-star hotels cultivate an elegant art de vivre, where service is attentive, décor is carefully curated and the welcome lives up to the expectations of a discerning clientele.

For those who choose to venture away from the coast in search of true hidden gems, establishments such as the Hôtel et Spa du Castellet and the Hostellerie de l'Abbaye de La Celle embody an authentic luxury that is deeply rooted in the local terroir. These timeless bastides blend high-end comfort with total immersion in the Var countryside.

And for those who wish to enjoy convivial family moments while benefiting from impeccable comfort and hospitality, the Var boasts an outstanding selection of 4 and 5-star outdoor accommodation.

The Var expresses luxury in all its forms, with one common thread: the desire to reconnect, to savour, and to give oneself permission to pause — much like pushing open the door of a house you already know, where you are always expected.

Starred gastronomy and gourmet pleasures

Luxury in the Var is also a matter of taste. On the plate, local produce is elevated by passionate chefs — many of them Michelin-starred — who proudly showcase the gastronomy of the Var.

Every dish tells the story of bustling markets, colourful kitchen gardens, sun-drenched vegetables, fresh herbs and Mediterranean fish. It is at the table that the Var's art de vivre truly reveals itself: generous, refined and deeply rooted in its terroir.

Prestigious restaurants have made their home in Saint-Tropez, Le Castellet and Bandol, led by renowned chefs. Among them, La Vague d'Or in Saint-Tropez and La Table du Castellet stand out as unmissable addresses. Green stars also shine a prestigious spotlight on chefs committed to showcasing their heritage sustainably, such as Le Jardin Secret at the Hôtel Lou Calen in Cotignac, or Le Jardin de Berne in Flayosc. Each address tells a story — of a place, a know-how, an emotion.

To extend the experience, some hotels offer cookery workshops, wine tastings, or food and wine pairings with neighbouring vintners.

Between vines and flavours: wine tourism speaks of our terroir

Any conversation about luxury in the Var would be incomplete without mention of its wine estates.

Some estates have made the art of hospitality their signature. In renovated bastides or within architecturally designed cellars, visitors are welcomed for private tastings, walks through the vineyards, or full stays centred around wine and gastronomy.

Some estates complement their wine offering with gastronomic restaurants, spas or even open-air contemporary art exhibitions. La Commanderie de Peyrassol in Flassans-sur-Issole, Château Sainte Roseline in Les Arcs-sur-Argens and Château Vignelaure in Rians, among others, offer rare and memorable moments where one savours as much as one contemplates, in settings where outdoor artworks meet the vines. La Commanderie de Peyrassol is a true open-air museum, with monumental sculptures scattered throughout the estate. Château Sainte Roseline weaves together heritage and contemporary creation in a spirit of dialogue between art, spirituality and terroir.

Here, wine tourism is a whole art de vivre, expressed through the harmony of flavours, textures and landscapes.

Wellness and relaxation: a natural harmony

In the Var, luxury also rhymes with slowness and contemplation. The spas of renowned hotels vie with one another in creativity to craft a hushed and enveloping atmosphere. Some open onto flowering gardens, where massages are performed in the shade of olive trees and heated pools invite moments of perfect stillness.

Establishments such as Terre Blanche in Tourrettes, the Hôtel du Castellet and Lily of the Valley in La Croix-Valmer nurture this delicate alchemy between absolute comfort and a deep connection with nature. Beyond the facilities, it is a whole philosophy of wellness that unfolds: bespoke treatments alongside moments of disarming simplicity, set within a welcoming and restful environment.

The more contemplative will find their wellbeing in simpler pleasures: reading on a terrace, a nap overlooking the sea, an early morning walk through the vineyards or pine forests. Sometimes, luxury means doing nothing at all.

Culture, prestige and expertise for a unique experience

Luxury in the Var also means nourishing the mind. Our département, a land of artists and creators, offers inspiring and truly unique cultural experiences.

Contemporary art museums — such as the Centre d'Art de Châteauvert, the Villa Noailles in Hyères-les-Palmiers, or the Fondation Carmignac on the island of Porquerolles — invite both contemplation and reflection. Within bold architectural settings or unspoiled natural sites, contemporary creation enters into dialogue with the landscape.

Away from the crowds, intimate galleries and open-air art trails offer a chance to discover a living, sensitive and demanding heritage. In some towns and villages, artisan craftspeople open their doors to share their passion: ceramicists, glassmakers, perfume creators — all speaking of their craft with love; another way to experience luxury, through exchange and transmission.

The Var's greens between sea and mountain

Golf enthusiasts will delight in the remarkably varied landscapes that can be enjoyed within a single course — that is the hallmark of the Var! The département boasts around twenty courses with diverse layouts set within sites of outstanding natural beauty. From the wooded hills of the hinterland to the shores of the sea, these golf courses offer an experience that is at once sporting, sensory and contemplative.

Among the best-known courses, the Golf de Barbaroux in Brignoles stands out for its highly technical layout, while the Golf de Roquebrune in Roquebrune-sur-Argens is renowned for its panoramic views over the Bay of Fréjus-Saint-Raphaël and the Massif de l'Estérel from its upper section. In La Londe-les-Maures, the Golf de Valcros winds between vineyards and hills in a peaceful atmosphere. As for lovers of the Gorges du Verdon, they can admire the breathtaking panoramas of the 18-hole course at the Château de Taulane in La Martre. The Var is also home to one of the finest golf resorts in Europe: Terre Blanche, in the Pays de Fayence. A true international benchmark, it combines two 18-hole courses, a spa, a 5-star hotel and a gastronomic restaurant.

Having the choice between a contemporary sea-view villa and a guest room nestled in the hills, between a Michelin-starred table and a meal cooked with love in a family bastide.

It is an invitation to slow down, to savour, to feel.

In the Var, luxury does not impose itself: it is lived. With grace. With finesse. With intensity.

The Var, the essence of understated luxury

Here, comfort does not seek excess. It embraces the landscapes, magnifies the seasons, and is rooted in a sincere hospitality. Luxury in the Var means having the choice between a contemporary sea-view villa and a guest room nestled in the hills, between a Michelin-starred table and a meal cooked with love in a family bastide.

It is an invitation to slow down, to savour, to feel.

Whether discovering an exceptional residence, a wine estate or a restaurant committed to flavour and craftsmanship, every experience tells a part of the story of this singular land.

In the Var, luxury does not impose itself: it is lived. With grace. With finesse. With intensity.