Here, vineyards stand alongside artists, heritage converses with nature, and autumn subtly emerges as a privileged season to fully enjoy the region’s many treasures. The gentle return of calm after summer is matched by a golden light that enhances the beauty of hilltop villages, vineyards, and wine estates where time seems to stand still.
Wine Tourism: An Open-Air Art Form
Estates where art and vineyards meet
In Var, winemaking goes far beyond production and tasting. It becomes an aesthetic experience — a living masterpiece where the vineyard landscape meets contemporary art. In Flassans-sur-Issole, the Commanderie de Peyrassol, a historic estate founded by the Templars, houses an exceptional open-air art collection, offering a unique walk where each artwork interacts with the surrounding vineyards.
In Rians, Château Vignelaure surprises visitors with its contemporary art gallery located right in the heart of the wine cellars. Here, tasting and contemplation blend together into a unique sensory journey, where renowned modern artworks echo the subtle aromas of exceptional wines.
Unique Wine Tourism Experiences
For those seeking something out of the ordinary, Var’s vineyards offer unexpected experiences. In Bandol, for example, Domaine de la Ray Jane features a one-of-a-kind eco-museum that passionately and authentically traces the history of Provençal winemaking, linking traditions to today’s environmental challenges.
Near Le Cannet-des-Maures, at Château Saint Roux, wine tourism becomes a holistic, sustainable ecosystem: an organic vegetable garden, artisanal cheesemaking, educational farm, boutique hotel, and gourmet restaurant all contribute to a full immersion in a lifestyle that is both committed and authentic. This estate is a unique place — a temple of understated elegance and refinement, as well as a peaceful retreat for both young and old.
Finally, in La Londe-les-Maures, wine cruises invite you to enjoy an exceptional rosé at sea during an unforgettable sunset facing the Golden Isles — a moment of discreet luxury revealed in the simplicity of sharing. (Please note: wine cruises are referenced in the template, but they end on August 20 and are not available in autumn.)
Agritourism: Culture and Craftsmanship
From field to table, a direct connection with producers
As autumn wraps Var in warm tones, meeting local producers becomes a privileged moment. In Vidauban, Château d’Astros opens its orchards to visitors for a convivial and delicious apple picking, revealing an authentic and family-oriented side of Var’s agricultural heritage. More than just a wine estate, Château d’Astros is a special place where guided walks invite guests to discover its historical, cultural, and natural legacy.
In Solliès-Pont, Castel de Fies offers an intimate exploration of its fig orchards followed by a stay in its charming guest accommodations, extending the experience of a generous land full of flavor and tradition.
At Domaine Barretian in Villecroze, olive oil, bold wines, and a warm welcome come together in a full agritourism experience — a perfect illustration of Var’s harmony between high-quality local products and authentic, elegant lodging.
Though agritourism may be considered wine tourism’s cousin in Var, its offering is rich with unique experiences that bring you closer to the region’s expertise and legendary hospitality.
Agritourism in Action
Agritourism in Var is fully committed to responsible tourism, as symbolized by the Bienvenue à la Ferme rural tourism label, among others. Farmers open their doors to the public and offer direct sales, dining, lodging, and leisure. The Vignobles & Découvertes label is also well recognized, primarily highlighting wine estates with additional activities.
Here, the values of sustainability, authenticity, and quality are ever-present. Var thus becomes a model of environmentally respectful tourism, promoting local know-how and the work of dedicated producers.
Culture in Var: A Lively and Eclectic Scene
Iconic venues blending architecture and exceptional programming
No conversation about local culture would be complete without the art that brings it to life! Var’s cultural landscape is rich and diverse, flourishing in exceptional venues that combine architectural heritage with bold programming.
In Hyères, Villa Noailles — celebrating the 40th edition of its prestigious International Festival of Fashion, Photography and Accessories in 2025 — stands as a global cultural landmark.
Châteauvallon, the national stage in Ollioules, is a major cultural figure in the region. This unmissable venue is also celebrating a milestone anniversary: 60 years of eclectic and thoughtful programming, with a strong focus on the expression of the body.
On the island of Porquerolles, Villa Carmignac hosts an annual contemporary art exhibition that is both bold and sensitive, blending gracefully into the island’s natural setting. (Note: the Villa closes in early November until the following April.)
More intimately, in Seillans, the Waldberg House unveils works by Max Ernst and Dorothea Tanning — the enfant terribles of the surrealist movement.
Var: A Destination to Explore Differently
Visiting Var in autumn means embracing a different rhythm, far from the summer crowds. It’s about fully appreciating a unique way of life — one that blends vineyards, cultural walks, and genuine human connections.
Every corner of Var shines with cultural vibrancy — through festivals, art galleries, performances, and literary encounters in coastal villages and the very heart of the region.
